‘Dinner with’ Series

The Groucho Club

The Challenge

The Groucho Club members have traditionally loved one off dinners and events around food but the most recent events had been poorly attended and lacked any wow factor for such a lauded and infamous club.

Unprecedented ticket sales and huge waiting lists.

Insight & Strategy

Create a monthly dinner series with celebrity chefs and famous food personalities to create buzz around the club and hopefully get sell-out events. I planned a series with not only Michelin starred chefs but also TV food personalities and I also thought outside the box with regard to non-chefs who are particularly interested in food and would love to curate a menu.

An uplift on regular drinks sales on any night with a “Dinner with” event.

Solution

Unprecedented ticket sales and huge waiting lists for dinners with Stanley Tucci, The Hairy Bikers, Sophie Ellis-Bextor, Angela Hartnett and many more. An uplift on regular drinks sales on any night with a “Dinner with”.

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