Street Art Walking Tours
graffitimundo
The Challenge
Whilst living in Buenos Aires, Argentina, I wanted to learn about the street art scene and after searching for a tour, noticed that nothing existed anywhere in the world.
Insight & Strategy
I created the world’s first walking tours of street art and graffiti for both locals and tourists in Buenos Aires. Myself and my partner met with all the relevant artists in the city, learnt about the history of the street art scene and created a partnership with them. With input from the artists, we planned a route that would create an engaging and informative story for the audience. It would end at a gallery where customers could buy art and connect with artists themselves.
Within a month we had press in Time Out, CNN and BBC World.
Solution
graffitimundo was launched in early 2009 with two tours per week and partnerships with one of the best hotels in Buenos Aires; Home Hotel and one of the best youth hostels, Milhouse to promote the tours to visitors. Within a month we had press in Time Out, CNN and BBC World. We worked on bespoke experiences for clients such as Camel and Google and we inspired many other street art walking tours to launch all over the world.
Contact Us
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